Born & brewed in Wisconsin, Social Cig is the 'Indie-Skate-Rock' music project of Parker Schultz. Consisting of contagious authenticity, cheery live shows, and cultivating an original story with an attitude of gratitude, Social Cig is creating full-circle moments. While leafing through US music scenes with an ambitious DIY approach and writing songs that capture a genuine outlook from a modern-day Midwest cowboy, Social Cig has become a well-rounded grassroots venture.

Existing in the Milwaukee music scene between open mics, house shows, concert venues, festivals, and historical theaters, Social Cig emerged in 2018. Schultz released his debut album “Prettier in Person” in 2020 and his sophomore album “Nothing Is Ever For Sure And Everything Is Always Changing” in 2021. The project was awarded the "Best Disc We Missed" 88.9 Radio Milwaukee Music Award in 2021. Social Cig’s third album “CHEESEHEAD” was released in August 2022 with the stand-out single “From Afar” listed as a “Top 10 Favorite Song of 2022” in the Milwaukee Journal Sentinel. Cruising into 2023, Social Cig was named “Best Indie Rock Band” by Shepherd Express and voted “Best Band, Best Live Show, and Biggest Scene Impact” in the Midwest on Mic1park. 

While growing a national fan base and touring the US, Social Cig continues to expand its landscape by sharing the stage with acts such as Wet Leg, Lime Cordiale, Noah Kahan, Motherfolk, PREP, M.A.G.S., Kainalu, Ax and the Hatchetmen, Miloe, Dizzy, Landon Conrath, Motel Breakfast, Windser, Michael Cera Palin, and Lowertown.

Furthermore, Schultz is the host of the Social Cig Podcast, which highlights guests in long-form easy-going conversations. He has spoken with numerous artists in Milwaukee’s music scene including John Sparrow of Violent Femmes, Wave Chapelle, M.A.G.S., NEWSKI, and more.